Skip to content
Woosah Teams
Menunavigation

About Woosah Teams

You are not your team. We learned that the hard way.

Woosah Teams turns what one good manager did by hand into a tool every manager can use. Here’s how it started.

Our story

A business that was growing, and a team that wasn’t.

Laura Farkas is a serial entrepreneur and full-stack developer. When she became VP of Operations and Product at a small marketing and software firm, she was asked to rebuild its team. She had no management experience.

She hired résumés, not people. Hires didn’t last, clients left, and everyone was stressed. The business side was growing, but she was failing at people.

Part of the reason was something she didn’t know yet: Laura is a neurodivergent introvert. She assumed everyone experienced work the way she did. That’s exactly the mistake designers are trained to avoid. Every designer knows you are not your user. Laura’s version: you are not your team.

Put Billy in charge

Short-staffed, not out of brilliance, Laura put Billy Gozum in charge of the people side of digital marketing. Billy, a product leader with nearly 20 years of experience and a design-thinking background, treated the team like a design problem.

She decoded the team’s personality assessments and put everyone on one page. She reframed opposing work styles as balance instead of friction. She defined everyone’s roles. And she redesigned how hiring, onboarding, and work assignments happened.

The same roles that had failed under Laura’s hiring succeeded under Billy’s. The team stayed together, and they say they love their jobs. In 2025 and 2026, the firm didn’t lose a single client because of dissatisfaction with its service. When an operations consultant asked how, Laura’s answer was simple: “Put Billy in charge.”

The “bad employees” weren’t bad

Laura then applied the same approach on the sales-driven side of the business. An employee leadership had wanted to fire was promoted to manager within a year.

Her conclusion: the “bad employees” she’d been warned about on day one weren’t bad. Almost every people problem is a management problem.

Why Woosah Teams exists

What Billy did took time, skill, and a designer’s eye. Most managers don’t have the first two to spare and were never taught the third. Woosah Teams turns what Billy did by hand into a tool every manager can use.

These results happened at the founders’ previous company, before Woosah Teams existed. They’re our experience, not product results.

What we believe

Empathy isn’t a soft skill. It’s the method.

Every company says people are its greatest asset. Then it manages them like line items.

We believe the relationship between a workplace and the people who keep it running should go both ways. When a company invests in its people, they invest right back. When it doesn’t, they leave, and they take their knowledge, momentum, and morale with them.

Here’s what nobody tells new managers: the job isn’t metrics. It’s people. Leadership will always ask for numbers, and that’s fair. But the numbers come from your people, so the most important part of any manager’s job is understanding the humans on their team.

That’s simpler than it sounds. You don’t need an MBA or a shelf of leadership books (though there’s nothing wrong with either). You need to know how each person likes to get information, how they work best with others, and what happens when the pressure rises.

That’s what Woosah Teams gives you: a shared language for how your team works, and a clear view of how everyone fits together. Fewer misunderstandings. Less burnout. Lower turnover. More people who actually want to stay.

Almost every people problem is a management problem. Design for that, and you get workplaces that are productive, healthy, and fulfilling.

Our values

How we build.

  • People, not line items

    The numbers come from your people. Start there.

  • Plain language

    If a profile needs a glossary to read, it failed. We write like people talk.

  • Preferences, not judgments

    There are no good or bad work styles. Only ones that are understood, or not.

  • Calm by design

    No flashing, no noise, no dark patterns. A tool for managing people should feel like an exhale.

The founders

Meet Laura and Billy.

  • Laura Farkas

    Co-founder

    Laura Farkas is a co-founder of Woosah Teams. She's a product and operations leader, serial entrepreneur, and full-stack developer, and the former VP of Operations and Product at a marketing and software firm, where she learned the hard way that you are not your team. She holds a BBA in Entrepreneurship from Cal State Fullerton.

  • Billy Gozum

    Co-founder

    Billy Gozum is a co-founder of Woosah Teams and a product and people leader with nearly 20 years of experience building products and teams. As Director of Product Strategy leading digital marketing at a marketing and software firm, she treated her team like a design problem, and it worked. She holds a B.S. in Mathematics (Computer Science major) from the University of Santo Tomas, with certificates in design thinking (UVA), entrepreneurship (Cornell, Stanford), and leadership (HarvardX).

Early access

Know your people. Lead your team.

Join the early-access list and get free access for a limited time when Woosah Teams launches.

Tell us about your team (optional)

Join the early-access list. Get free access when we launch. No credit card. We’ll only email you about Woosah Teams, and you can unsubscribe anytime. See our privacy policy.